Justin Beiber the Business Side

Yes! I did it! I went to the Ellen show, chilled with Justin Bieber, and then walked the purple carpet at his movie premier. Now all I need to hope is that all my friends will stay off my case! My younger brother Chris is Ellen’s assistant and surely hooked this trip up for my 14 year old sister (who was much more excited than I was). However at the end of the day, it was pretty cool.


Besides the fact that his basketball shot is downright terrible, Bieber is a cool dude. Let’s hope that those that surround him are who they say they are, and can keep him out of the path of the Paris Hiltons, Lindsay Lohans, and other train-wrecks of the world. It was truly touching today during the show when they showed the way that he touches people’s lives and is able to make so many people smile. His family was very proud of him and that was evident by his Grandpa crying backstage.

There are a few lessons that I believe we all can learn from this 16 year old with a “Gene Keady style” comb-over.

1. Surround yourself with great people. This kid fortunately has a family that is religious and put family first. Not all of us are blessed with that, but the key to success is we must surround ourselves with people that have great morals and high values. You are who you hang out with and you will in most cases be as good as the people that you spend the majority of your time with.

This is no doubt the main reason that the Biebs has been so successful thus far is he partnered and surrounded himself with successful, high character people. So who were these people? Well, lets start with Usher. He is one of the most successful and experienced entertainers in the history of music.

If you want to be successful in business you must position yourself around people that have been successful in the same field of business that you want to achieve success. That is what I did when I got started. I found a mentor and then read every book by those that have been successful doing what I wanted to do. If Bieber and his mom tried to do these things themselves they would have struggled immensely no matter how talented the kid was. I find it hard to believe that the Biebs would not have had a career in this industry, but it would have been much harder if he did not get hooked up with the best in the business.

Did Justin have to pay a ton to get this representation? Probably. Was it worth it? Just by looking the millions he must spend on hair products I am sure Justin is doing just fine for himself.

2. There was a quote from the movie that said “There was not a radio station that Justin did not play for” He made sure that everyone that could help him meet his goals knew what he did, how good he was at it, and who he was working with. He showed everyone that would listen why he was going places. He also let them know that he was partnering with Usher. This was huge for his credibility. If Usher was behind him then why should they not play his record?


So is it easy to do what Justin did in such a short amount of time? No, absolutely not. Is it possible for you to achieve such a success in this amount of time? Well that depends on the work you put in and the people that surround you. Bad partnerships and working with unqualified people are a main reason that people fail in business. You must do your due diligence and know who you are working with.

In one of my cash flow businesses there are five criteria that you must have in order to succeed. The 5th and most important is the team that you work with. Does your due diligence before you make a decision on any aspect of business, get a second opinion from someone else, and move slowly.

If you are surrounding yourself with like minded, high moral people; you will be successful. Now the challenge is finding that person and when you do, do you have the persistence to make it happen? Business is not easy but if you have that support team with you the obstacles become opportunities to achieve success.

Now go out and find someone great. If you are a great singer and performer get to Usher and if not, go find the Usher in your line of business.

Casey Cavell Newsletter #1

Please read my first newsletter is gives you an update on what I'm doing and how I can help you with future investments.

Finding a job in todays market

Dear Casey,

                A friend introduced me to your website and I have been following your blog for a while.  You provide a lot of great information for people and I was hoping to get your thoughts on my situation.

Like a lot of people in today’s economy, I am having a difficult time finding a great job that pays well.  After spending 4 years in college and accruing a large amount of debt from student loans, I find it hard to find a professional job in my field of study.  Despite spending countless hours filling out applications online, writing cover letters, making call-backs to human resource offices, and even applying for lower paying service industry jobs; I still am having a difficult time even obtaining an interview.  It seems like the only places hiring are the ones that have high turnover rates because nobody wants to keep that job. 

                Could you please give me some advice on how to position myself for an interview?  Also, if you could provide tips on what employers are looking for and how to conduct myself after an interview it would be appreciated. 

Thanks for all your help,

Tom Barley – Lafayette, IN

Dear Tom Barley,

                Thanks for the kind words about my blog.  I feel an obligation to make the world around me a better place so that’s why I write so many articles about my business to show people that success can be achieved if you’re willing to put in the work for it. 

                I’m sorry to hear about your struggles finding what you termed as a ‘professional’ job.  Today’s current economy has made virtually every job competitive now.  Just the other day I read a story about a hot dog stand in New York City placing an ad for an operator in the paper.  The next day 350 were waiting in line to interview for this position!  So put that into perspective the next time you’re applying for a job.  With so many people applying for a scarce number of jobs, you really need to find something that makes you stand out to the employer. 

                In my own business, I recently needed to hire a new manager for one of my facilities.  I interviewed 7 people on the first day.  At the end of the day I had trouble remembering who was who.  However, the next morning one of the applicants came to my office with a marketing plan and looked me in the eye and told me “I am going to help you grow your business”.  I didn’t ask him to do this.  I didn’t ask any of my applicants to do anything for me.  By taking the extra time to come up with this marketing plan for me, this applicant showed me that he was willing to put in the extra work to help my business and he definitely set himself apart from everyone else.  So it was an obvious choice for me to hire this person. 

                While writing this, I’m replaying events from the movie “The Pursuit of Happiness” with Will Smith.  In that movie his character makes many sacrifices to try to further his career.  He doesn’t drink water during the day because that means he would go to the water cooler and talk to the other workers about sports, or movies, or other things; and this was time that he could be spending working.  He also doesn’t drink water so that he won’t need to go to the bathroom because that would take away from his time to work.  This was his way to make himself standout.  If he maximized his time to work, he could produce more than others. 

                The definition of insanity is doing the same thing over and over but expecting different results.  My advice to you Tom is to try a different approach to your process.  Analyze your whole process and come up with ways to make yourself stand out at each part of the process.  If this means sending edible arrangements to human resource offices, sending thank you cards, whipping out a laptop during an interview to show a power point presentation; then so be it.  With so many people applying for jobs, you have to make the employer remember you. 

                I hope these suggestions help you get started on your quest for a better job.  Keep in mind that one setback doesn’t define you as a person. 

Good luck,

Casey S. Cavell